JOB DESCRIPTION: 1. Manage advertising & amp amp promotional expenditure within budgeted levels identify cross-selling opportunities for product & amp amp build appropriate positioning responsible for product knowledge, creating service/product awareness & amp amp visibility, devising Productivity generation plans 2. Ensure smooth functioning of support processes like claim settlements, transaction related complaints, trade engagement programs, business promotion activities etc 3. Build account development strategies for new service launch & amp amp sales initiatives review channel performance, coordinate for marketing & amp amp customer support 4. Maximize sales by forecasting accurate Monthly & amp amp Annual business expectations 5. Developing various strategies for Sales / Display scheme / Trade Schemes / Loyalty programs etc. 6. Analyzing results of all trade promotion activities conducted. 7. Accountable for overall BTL marketing function pertaining to budget planning, directing, managing, executing, evaluating and ensuring effective utilization for maximum generation of ROI.
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